Amazon may outrank your small business website, but they can't connect with your customers like you can.
If you're a local brand, you have even more responsibility to be honest with your customers.
If you're not already bringing in major sales, you need to spend your money on this first.
To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself. ...
Don't stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did.
Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales. ...
Bring attribute data, behavioral data and deep engagement data together, all in one place.
Follow the second rule of direct marketing to inspire immediate responses from your target market.
Don't confuse storytelling with marketing.
The percentage of teens using Facebook has dropped 20 percent in just three years.