Monday, September 25, 2017

11 Strategies for Optimizing Your Amazon Product Listing

Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding...

3 Unconventional Sales Tactics That Will Close More Deals

There are a lot of articles on how a business owner can learn to close more deals or sell more product. These articles range...

6 Famous Entrepreneurs Who Show How Your Personal Brand Powers Deal Flow

Your personal brand is your calling card for attracting like-minded people who will believe in your message. Whether you are a freelancer, startup or...

10 Marketing Lessons From Apple (Infographic)

Brainstorming ways to market your company? Follow the example of one of the most profitable companies in the world, Apple.Related: What Small Businesses Can Learn...

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not...

3 Brands’ Different Approaches to Augmented Reality

As platforms and technology have grown increasingly sophisticated, brands have more tools to create compelling stories. But more resources and customer touch points also...

How to Run a Micro-Influencer Campaign

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than...

One Thing You Can Do to Get More Clients

You know what one of the biggest challenges is when it comes to client acquisition for "expert" service professionals? Organizing your services in a...

Don’t Get Too Fancy in Your Marketing — Authenticity Always Wins

When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we...

5 Insights About the Media That Every Marketer Should Know

Mainstream media has a public relations problem.A recent Suffolk University/USA Today survey found that the media has a lower favorable rating than the President. Adding...

Latest article

Digiday magazine: Big ideas poised to upend media and marketing – Digiday

Digiday magazine: Big ideas poised to upend media and marketingDigidayAt Digiday, we report on and examine the big and small ways media and marketing...

Common small business marketing mistakes and how to avoid them – My Business

My BusinessCommon small business marketing mistakes and how to avoid themMy BusinessMaybe you haven't thought that much about marketing. Maybe you haven't made mistakes...

Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...