Monday, September 25, 2017

How New Era Stays on Top of Consumers’ Minds and on Top of Players’...

“Growing up, you always dream of wearing a New Era cap on the field in the big leagues -- that’s what you wear,” says Bryce...

4 Reasons Why Raising Your Price Is a Brilliant Marketing Move

It’s natural and tempting to think that lower prices will attract more clients, offer better value for your customers, and make your buyers happy....

Unlike a Many Things That Are a Lot of Work, Trade Shows Are Worth...

For entrepreneurs across every industry, trade shows loom as a large, tempting, but sometimes overwhelming idea. On one hand, they are a vast watering hole...

4 Techniques Pros Use to Make Their Content Fascinating

Have you ever wondered why you read the articles you read online? How it is that some articles manage to grab our attention even...

0 Followers on Social Media? Here’s How to Effectively Promote Your Content Anyway.

So, you've started a blog, but you don't (yet) have the social media following to drive traffic there with a simple tweet or Facebook...

5 Things This Self-Published Author Did to Sell Over 20,000 Books with Almost No...

This story was originally published 7/21/2016 and has been updated.Two years ago, I self-published my first science fiction novel, Where the Hell is Tesla?, and...

How Much Should You Really Be Spending on Influencer Marketing?

As more and more companies consider investing in influencer marketing, the question that repeatedly arises at conferences, dinners and client meetings is: How much...

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup.

We’ve all heard the old adage, ‘There’s no such thing as bad publicity.” Tell that to the recently launched Bodega, a start-up supplying small...

How to Create a Marketing Funnel That Will Increase Sales and Profits

It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to...

The Essential Recipe for a Successful Business Campaign

There is a recipe you can follow for a successful campaign that will satisfy your audience.While you may need to tweak some of the ingredients to add a new element...

Latest article

Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...

Sports marketing in Asia: “It’s not the future, it’s now” – Campaign Asia-Pacific

Campaign Asia-PacificSports marketing in Asia: "It's not the future, it's now"Campaign Asia-PacificSocial livestreaming, drones and eSports may be poised to take off, but with...

Digiday magazine: Big ideas poised to upend media and marketing – Digiday

Digiday magazine: Big ideas poised to upend media and marketingDigidayAt Digiday, we report on and examine the big and small ways media and marketing...