Friday, April 26, 2019

How AI Is Driving Marketing Automation

AI is consolidating the many tools we use to create and manage customer experiences.

What to Do When Your Client Is Just Not Referable

If you find yourself in this situation, make sure you are able to take feedback and adjust.

This Suggestive Super Bowl Commercial Takes ‘Food Porn’ to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife. ...

This $49 Automation Tool Helps You Send Better Custom Emails

With Stackmails, you can send personalized messages to up to 2,000 recipients.

Mastering Your Niche: How to Run a Craft Business From Home

To be successful, you have to master marketing yourself too.

Here’s the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.

CBS Won’t Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it. ...

Smart Brands Won’t Generalize When It Comes to Gen Z

The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies. ...

3 Essentials for Building a Loyal Customer Base

Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first. ...

Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past. ...

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