Friday, July 20, 2018

How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your...

Rachel Pedersen used a viral Facebook post to build a business based on relationships.

3 Considerations You Must Think Through Before Taking a Political Position as a Brand

It is becoming harder for brands to stay neutral in our hyper-political times.

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you're struggling to drive urgency in your business, here are three ways to do it

This High-Ranking Executive Quit Her Job to Reinvent Animal Crackers

Erika Szychowski launched Good Zebra in 2016 to offer protein-packed cookies as an alternative to bars.

How to Sell Your Video Content Like an All-Star Product

Greg Rollett sits down with Andy Eilers to discuss his new series, 'The Andy Eilers Show.'

Here’s How to Earn and Keep the Loyalty of Your Customers

Nobody will buy from you unless they trust you, but once they trust you they will buy again. ...

Customer Experience Surveys? They Don’t Have to be a Pain.

Here are some strategies for getting customers to offer up the information you really need, about their experience. ...

Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.

With so much media available to consume, quality matters more than ever for ads.

Don’t Just Create Content and Then Sit Back. Promote It! Here’s How.

Social media, retargeting and participation in forums should all be part of your promotion plan.

Latest article

Shark Week Triggers a Marketing Feeding Frenzy – Bloomberg

BloombergShark Week Triggers a Marketing Feeding FrenzyBloombergThis weekend will mark the 30th year of an annual television phenomenon that has Americans bonding over sharks—and...

How To Attract And Retain Top Marketing Talent Through Values – Forbes

ForbesHow To Attract And Retain Top Marketing Talent Through ValuesForbesToday's economy is strong. So strong in fact that finding and retaining great marketers is...

Six Ways You Can Use Yoga Principles In Your Social Media Marketing – Forbes

ForbesSix Ways You Can Use Yoga Principles In Your Social Media MarketingForbesMost social media marketers know that their jobs can be hectic. With customers...