Sunday, September 24, 2017

5 Ways Words Can Destroy Your Marketing Messages (And How to Fix Them)

If your marketing messages aren’t powerful and don’t speak to the right audiences, they won’t deliver the results you need. In other words, you’ll...

Kim Kardashian! 4 Marketing Lessons You Can Learn From the Ubiquitous Reality TV Star.

No matter how you feel about Kim Kardashian West, you can't deny her entrepreneurial success: Kim Kardashian has built an empire that Life & Style magazine...

7 Ways to Correct a Failing Marketing Strategy

No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until...

5 Simple Upsells and Downsells That Drive Higher Profits

Would you like fries with that?These are the iconic words every teenager who worked at McDonald’s in the late 80s and early 90s said...

Why One Talent Manager Says Digitally Native Content Creators Are Not Just a Trend

Lisa Filipelli is no stranger to the talent world or social media space. She also knows long hours in and out of the office. The...

Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.

If you own a business, you can't afford to ignore chatbots. While often considered a simple customer service tool, these machines can now help...

Email Validation: A Critical Success Factor in Email Marketing

Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for...

SEO Tutorial: 12 Immutable Laws For Dominating Google’s Search

What happens in an internet minute? One year ago. The answer would have been 2.4 million searches on Google performed per minute. Yes. Per...

Latest article

The 4 Types Of Marketing Roles In Tech – Forbes

ForbesThe 4 Types Of Marketing Roles In TechForbesFor the past several years, I've been conducting research on CMO roles. One area I find fascinating...

How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]

This infographic provides an overview of how to get the most out of Facebook's updated Analytics tools.

How to Use Your LinkedIn 'Following' List for Marketing Outreach

The people who choose to follow you on LinkedIn should be considered 'warm' leads. Here's how to connect with them.