Saturday, November 17, 2018

This Pancake and Waffle Company Dedicated Years to Getting Its Branding Right and Now...

Birch Benders got the attention of Target by working on its packaging and finding its voice.

The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’

The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands. ...

Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs. ...

Maury Rogow on Powerful Storytelling That Sells

It's not just about the product you sell, but the story you tell.

How 2 Entrepreneurs Are Helping Brands Make Millions

Gwen Wunderlich and Dara Kaplan share how their new podcast is motivating entrepreneurs to make a mindset shift to make more money. ...

This Granola Startup Hopes to Scare Up Sales With Black Granola for the Holidays

The entrepreneur behind Gr8nola found a fun way to also build up her brand.

What Brand Evangelism Really Means — and Why It’s So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go. ...

Next-Level Marketing Lessons From Kendrick Lamar

Here's how to build your brand like the iconic hip-hop star.

Actually, Cold Emailing Can Work for Small Businesses.

There is a right way and many, many wrong ways to do it.

Latest article

Menthol ban would undo years of marketing to African Americans – Marketplace.org

Marketplace.orgMenthol ban would undo years of marketing to African AmericansMarketplace.orgThe FDA has proposed restricting flavored e-cigarettes and banning menthol cigarettes, which are disproportionately smoked...