Friday, November 24, 2017

Why Richard Branson’s Website Makes Sales (And What You Can Learn from Following His...

While influencing practically every living entrepreneur, Richard Branson has built a social media presence that all of us would do well to study. His...

3 Brands Crushing Instant Customer Service

In this age of instant gratification, consumers want their problems dealt with immediately -- not five minutes from now. By implementing live chat on...

Alibaba’s Multi-Billion-Dollar Singles Day Success Proves Why Businesses Should Celebrate Invented Holidays

Every day is a “National Day of Something” or some kind of holiday. For example, Nov. 8 is National Cappuccino Day, which many thousands...

Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight

HBO is in a league of its own. Amazon and Netflix offer high-quality content, but neither platform could garner the attention HBO received after...

It’s Worse Than Pointless to Continually Ask ‘What’s a Good Conversion Rate?’

Conversion rates are one of the most important metrics in PPC advertising. When you improve your conversion rate, the net profit of your business...

Getting More People to Like Your Business’ Facebook Page

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon |...

How to Use the Two Greatest Superpowers of Facebook’s Analytics Tool

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon |...

What Factors Determine a Brand’s Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked. ...

18 Marketing Trends to Watch in 2018

This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains made last year over television...

Is Yours a Digitally Born business? What? You Haven’t Yet Embraced Your Brand?

In the past, digitally native businesses found their first success without a brand: In fact, many Silicon Valley companies didn't even use the “B” word.Related: The 8...

Latest article