Monday, September 25, 2017

Don’t Get Too Fancy in Your Marketing — Authenticity Always Wins

When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we...

The Ecommerce Guru Guiding His Students to $100 Million in Sales

Tanner Larsson got his entrepreneurial start the usual way: He got thrown out of business school, took 10 years to complete his four-year degree,...

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting...

5 Steps to Finding the Most Profitable Keyword

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon |...

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

Thanks to technology's growing influence on our daily lives, it’s easier than ever before to collect data on consumer habits, wants and needs. Web analytics...

HelloFresh Thought People Wanted Beautiful Food. They Didn’t.

In a photo studio in Manhattan this summer, a prop stylist carefully places toys on a platform. It’s meant to be a playful scene,...

5 Insights About the Media That Every Marketer Should Know

Mainstream media has a public relations problem.A recent Suffolk University/USA Today survey found that the media has a lower favorable rating than the President. Adding...

A Step-by-Step Guide to Creating Attention-Getting Product Listings

The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it now...

11 Common Mistakes You’re Making With Influencer Marketing

Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by...

Don’t Let These 2 Myths Block Your Email Marketing Success

For entrepreneurs who use email marketing, getting your messages into the inbox is critical. But some common misconceptions about email marketing reveal that the...

Latest article

Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital...

AdweekAs IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?AdweekWatson Advertising promises to kick start the era of cognitive...

Graphic Design / Digital Creative Industries / Marketing internship – Pedestrian TV

Graphic Design / Digital Creative Industries / Marketing internshipPedestrian TVDue to our growth we are looking for a gun graphic design & digital marketing...