Friday, November 24, 2017

How to Increase Customer Lifetime Value And Boost Profits

It’s far less expensive for a business to retain customers than it is to acquire new ones, yet most companies continue to invest significantly...

Close the Sale: Turning Small Business Browsers Into Buyers

To take full advantage of the opportunity, small-business owners need to focus not only on getting people to walk in their doors, but also...

The Ad Messages and Methods That Work Best on YouTube

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon |...

3 Ways to Get Your Voice Heard

Once you find your voice in your writing it can be intimidating to actually put your thoughts out there in the public eye on the...

Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight

HBO is in a league of its own. Amazon and Netflix offer high-quality content, but neither platform could garner the attention HBO received after...

The 3 Keys to Hosting, Diversity-Wise, a More Inclusive Event

There’s been a groundswell of open and honest conversation in recent weeks around women, gender equality and sexual harassment. More and more women are stepping...

How to Pick Your First SEO Keywords

One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s...

3 Questions That Will Determine the Best Networking Events for You

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes &...

What Can Modern Marketers Learn From Advertisers of the Past?

I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just...

The 3 Best Selling Systems for Generating Leads and Customers on Facebook

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon |...

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