Tuesday, April 25, 2017

Are You Ready for the New Changing Brand-Awareness Environment?

The science of brand awareness continues to change as technology advances: Consumers are literally surrounded by messaging today about the companies they buy from. Unfortunately,...

What Emirates Airline Can Teach You About Brand Advocacy

How likely are your customers to recommend your brand to others? This is the only question you need to ask to measure your company’s...

Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More...

There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that...

The Year of the Video: 5 Ways to Master a New Must-Do

Time and time again, video has been heralded as the future of marketing itself. It appears the future finally has arrived, as modern brands can...

15 Ways to Scale Your Business and Make More Money

There are two things that every entrepreneur wishes for: more time and more money. We yearn for more time because balancing any semblance of a...

This Entrepreneur Skipped College and Made $1,037,100 In Five Months

Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University...

5 Steps for Acing Your Media Outreach

I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one...

4 Simple Tips for Finding Your Brand’s Voice

Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice...

How to Advertise for Mother’s Day (Infographic)

Holidays are one of the best opportunities for brands to advertise. And with Mother’s Day right around the corner, you should start planning your...

8 Tips for Dominating Online Sales

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready,...

Latest article

Terragon Group wins Unilever Ghana Digital Marketing Business – Ventures Africa

Ventures AfricaTerragon Group wins Unilever Ghana Digital Marketing BusinessVentures AfricaOne of Africa's leading Digital Powerhouse, Terragon Group has successfully won the digital marketing duties...

Mark Ritson: I long for the death of marketing clichés – Marketing Week

Marketing WeekMark Ritson: I long for the death of marketing clichésMarketing WeekIn a few brief years the discipline of marketing has been turned into...

Search vs. Display Advertising in 2017

Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both. There are several different...