Saturday, November 17, 2018

Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs. ...

This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere.

A Wake-Up (Sales) Call to Entrepreneurs

Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to...

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand. ...

No, Video Isn’t Dead — It Still Boosts Sales Conversions When You Put It...

Every business site has at least one page that could probably be beefed up with a video. Here are the big 5. ...

The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’

The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands. ...

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving...

How many people would reach out and wonder (or complain) if you didn't send out that next email blast? ...

3 Things Franchises Should Know About Hiring a PR Firm

Be honest about your expectations, explore multiple firms and above all, trust your gut.

Latest article

Menthol ban would undo years of marketing to African Americans – Marketplace.org

Marketplace.orgMenthol ban would undo years of marketing to African AmericansMarketplace.orgThe FDA has proposed restricting flavored e-cigarettes and banning menthol cigarettes, which are disproportionately smoked...