Tuesday, July 17, 2018

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you'll be on your way to marketing dominance. ...

Why Marketers Are Working With HR to Take Ownership of Company Culture

Culture is the foundation of your brand and culture begins with the people you hire.

How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your...

Rachel Pedersen used a viral Facebook post to build a business based on relationships.

3 Considerations You Must Think Through Before Taking a Political Position as a Brand

It is becoming harder for brands to stay neutral in our hyper-political times.

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you're struggling to drive urgency in your business, here are three ways to do it

This High-Ranking Executive Quit Her Job to Reinvent Animal Crackers

Erika Szychowski launched Good Zebra in 2016 to offer protein-packed cookies as an alternative to bars.

How to Sell Your Video Content Like an All-Star Product

Greg Rollett sits down with Andy Eilers to discuss his new series, 'The Andy Eilers Show.'

Here’s How to Earn and Keep the Loyalty of Your Customers

Nobody will buy from you unless they trust you, but once they trust you they will buy again. ...

Latest article

How Entrepreneurs Can Improve Their Influencer Marketing – Forbes

ForbesHow Entrepreneurs Can Improve Their Influencer MarketingForbesThat authenticity includes your influencer marketing strategy, regardless of whether you're running a startup or an established company....

Instapaper buys itself back from Pinterest – MobileMarketing Magazine

MobileMarketing MagazineInstapaper buys itself back from PinterestMobileMarketing MagazineThe company also thanked Pinterest “for being such great stewards of the product over the past two...

Leanplum Named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms –...

PR WebLeanplum Named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing PlatformsPR Newswire (press release)According to Gartner, companies in the Leaders quadrant...