Sunday, May 28, 2017

Using Segmentation to Improve Click Rate and Increase Sales

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on...

How Bee’s Wrap Calls Customers to Action

The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener...

Creating an Effective Facebook Ad Campaign

A few weeks ago, we introduced Facebook Ad Campaigns in MailChimp, a smart, powerful tool that can help you reach new audiences, grow your business,...

Rethinking Subject Lines and Preheaders

Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to...

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a...

Featured Integrations: February 2017

Last month, we focused on integrations that help you grow your list. But once you get those new subscribers, how are you going to keep...

Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea...

Sync Litmus with Your MailChimp Account

Last year, we partnered with Litmus to bring you Inbox Preview, and now they’ve got a new tool that can help simplify your email...

Introducing Facebook Ad Campaigns

Today, we’re beginning our rollout of Facebook Ad Campaigns to help our users reach new customers and engage with current ones. Whether your goal is...

Stitching Together Data with Gwynnie Bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion...

Latest article

Marketing Minutes: Marketing metrics for your business – Rental Pulse

Marketing Minutes: Marketing metrics for your businessRental PulseAll businesses invest some resources — mainly time and money — to marketing their business, but oftentimes...

Chamber to hear Citizens Bank official on social media marketing – The Exponent Telegram...

The Exponent Telegram (press release) (registration)Chamber to hear Citizens Bank official on social media marketingThe Exponent Telegram (press release) (registration)BELINGTON — Jessica Shaffer, the...