Thursday, March 30, 2017

Cultivating Equity with MailChimp Community College

Last week marked the start of MailChimp Community College in partnership with the Community Foundation for Greater Atlanta.Over the next few months, a cohort of...

Using Segmentation to Improve Click Rate and Increase Sales

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on...

How Tough Conversations Fuel MailChimp’s Community Involvement

I’ll be honest: Last summer, it was really hard for me to get work done. As I sat at my desk all day, it...

Stitching Together Data with Gwynnie Bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion...

A New Dashboard, Product Blocks, Predicted Demographics for Online Sellers, and More

At MailChimp, we aim to empower businesses and online sellers by providing them with the tools they need to improve their marketing, increase engagement,...

Introducing Facebook Ad Campaigns

Today, we’re beginning our rollout of Facebook Ad Campaigns to help our users reach new customers and engage with current ones. Whether your goal is...

How Bee’s Wrap Calls Customers to Action

The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener...

Making Your Holiday Marketing Plan, Checking it Twice

By now, your holiday marketing is well underway. You’ve planned, prepared, and executed. And now it’s time to check back in and tackle the...

The Evolution of MailChimp’s Coffee Hour

Maybe you’ve heard about MailChimp’s Coffee Hour, our Friday morning speaker series. It’s been a staple of our culture for years, growing and changing...

Optimizing Your Abandoned Cart Messaging for the Holidays

Over the past few weeks, we’ve highlighted many of the benefits of abandoned cart emails. Once an online seller has connected their Shopify, Magento, or...

Latest article

How to Successfully Track the Results of Your Mail Campaign

Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process....

Ask SCORE: Businesses should use Google Analytics to improve marketing – Martinsville Bulletin

Ask SCORE: Businesses should use Google Analytics to improve marketingMartinsville BulletinGoogle Analytics is a highly effective website analysis platform that allows businesses to assess...