Monday, September 25, 2017

Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea...

Demystifying Search Engine Optimization

Search engine optimization gets a bad rap. It’s not glamorous, but for small businesses, it can be an important way to get more traffic,...

Featured Integrations: February 2017

Last month, we focused on integrations that help you grow your list. But once you get those new subscribers, how are you going to keep...

MailChimp is on Giphy!

Like a lot of businesses, we love unleashing a good GIF on Twitter and Facebook. They’re engaging, and can be a fun way to...

Cultivating Equity with MailChimp Community College

Last week marked the start of MailChimp Community College in partnership with the Community Foundation for Greater Atlanta.Over the next few months, a cohort of...

Combining Abandoned Cart Messaging and Product Recommendations

If you run an online store, you’ve probably heard a lot about abandoned cart emails lately. (Especially from MailChimp blog posts.) When a customer...

Featured Integrations: March 2017

Small businesses have to stay on top of a lot of stuff, and many use several tools to keep things running smoothly. This month, we...

How Bee’s Wrap Calls Customers to Action

The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener...

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a...

How MailChimp Marketing Uses MailChimp Automation

It’s been a banner year for the ol’ MailChimp marketing family. We revamped our homepage, experimented with our very own online store, and sent more than 200 million...

Latest article

Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital...

AdweekAs IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?AdweekWatson Advertising promises to kick start the era of cognitive...

Digiday magazine: Big ideas poised to upend media and marketing – Digiday

Digiday magazine: Big ideas poised to upend media and marketingDigidayAt Digiday, we report on and examine the big and small ways media and marketing...