Friday, November 17, 2017

Demystifying Search Engine Optimization

Search engine optimization gets a bad rap. It’s not glamorous, but for small businesses, it can be an important way to get more traffic,...

Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea...

Featured Integrations: February 2017

Last month, we focused on integrations that help you grow your list. But once you get those new subscribers, how are you going to keep...

MailChimp is on Giphy!

Like a lot of businesses, we love unleashing a good GIF on Twitter and Facebook. They’re engaging, and can be a fun way to...

Cultivating Equity with MailChimp Community College

Last week marked the start of MailChimp Community College in partnership with the Community Foundation for Greater Atlanta.Over the next few months, a cohort of...

Combining Abandoned Cart Messaging and Product Recommendations

If you run an online store, you’ve probably heard a lot about abandoned cart emails lately. (Especially from MailChimp blog posts.) When a customer...

Featured Integrations: March 2017

Small businesses have to stay on top of a lot of stuff, and many use several tools to keep things running smoothly. This month, we...

Creating an Effective Customer Feedback Strategy

For years, Karen Young assumed the issues she had with shaving—the ingrown hairs, the razor burn, the itching—were exclusive to her. It wasn’t until...

Using Segmentation to Improve Click Rate and Increase Sales

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on...

How Bee’s Wrap Calls Customers to Action

The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener...

Latest article

Opinion: Why You Have Your Mobile Metrics Wrong – Mobile Marketing Watch

Mobile Marketing WatchOpinion: Why You Have Your Mobile Metrics WrongMobile Marketing WatchThe following is a guest contributed post from Tom Farrell, VP of Marketing...

Kaizen Platform Is Now a Facebook Marketing Partner – Business Wire (press release)

Business Wire (press release)Kaizen Platform Is Now a Facebook Marketing PartnerBusiness Wire (press release)TOKYO--(BUSINESS WIRE)--We are excited to announce that Kaizen Platform is now...

12 ways influencer marketing will change following new FTC guidelines – TNW

TNW12 ways influencer marketing will change following new FTC guidelinesTNWThe FTC updating its Endorsement Guides is a sign that influencer marketing will soon become...