Thursday, July 27, 2017

From Empathy to Loyalty: Connecting with Customers

We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an...

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But...

How this Children’s Clothing Company Translated their Online Store into a Brick-and-Mortar Shop

Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that...

Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique

The term "millennial" tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only...

Featured Integrations: July 2017

It’s important to build a marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right...

Testing Your Way to Better Facebook Ads in MailChimp

Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy.“We don’t have the budget to be able to throw...

The 3 Secrets Behind this Record Label’s Impressive Open Rates

A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl...

Best Practices for Creating Effective Instagram Ads in MailChimp

If you run a small business or sell stuff online, you know that the best way to reach your customers is to go where...

Featured Integrations: June 2017

With so many tools available for online sellers, it can be hard to figure out which ones will actually help your store run more smoothly. But...

5 Takeaways From E-Commerce’s Biggest Conference

Last week, a group of MailChimp folks headed to Chicago for the Internet Retail Conference + Exposition, one of e-commerce’s biggest trade shows and...

Latest article

How to Upgrade Your Small Business’s Website Through Purpose-Driven Design – Entrepreneur

How to Upgrade Your Small Business's Website Through Purpose-Driven DesignEntrepreneurWhen designing a website for a small business, everyone on the marketing team needs a...

Rakuten and Dentsu form new marketing solutions firm – Campaign Asia-Pacific

Campaign Asia-PacificRakuten and Dentsu form new marketing solutions firmCampaign Asia-PacificThe new company will offer digital marketing solutions that draw on both Rakuten's significant member...

How to Craft Localized Digital Marketing Strategies – Chief Marketer

Chief MarketerHow to Craft Localized Digital Marketing StrategiesChief MarketerPartner with Local Niche Influencers Small businesses have small budgets so to partner with the like...