Friday, April 26, 2019

Beyond Optimization: Email A/B Tests That Will Improve Your Entire Business

Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change...

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants...

5 Online Holiday Shopping Trends You’re Not Prepared For (Yet!)

It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is, the...

How to Use Humor to Power up Your Content Marketing

When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stick with solid, meaty stuff...

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Is it Time to Hire an Agency? Even the best of us DIYers all eventually run up against something that makes little sense for us...

Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every...

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. But. These aren’t necessarily the most...

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer. Okay, so where should you look...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

A Quick Guide to Data-Based Display Advertising

Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so maybe...

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Hire Smart events help small, Southwest Georgia business owners – WALB

Hire Smart events help small, Southwest Georgia business owners  WALBALBANY, GA (WALB) - A big problem some small business owners have is hiring the best...

Homemakers can shine in digital marketing world – Onmanorama

Homemakers can shine in digital marketing world  Onmanorama*Content* writing, search engine optimization, marketing automation and behavioural marketing may give many people the jitters, but not...