Saturday, January 19, 2019

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working....

When Good Customers Leave: Troubleshooting Your Customer Retention Approach

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your...

10 Contact Page Techniques That Make People Get in Touch with You

Your website’s contact form may seem like the most mundane element of your site, but every marketer should pay attention to it. In the past, I...

How to Become a World-Class Copywriter in One Month or Less

Want to know a little secret? It’s not something I’m super proud of… In fact, most people have no idea whatsoever that I used to...

How to Isolate and View Specific Marketing Campaigns with Kissmetrics

News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s...

Get More From Your Marketing: 5 Ways to Integrate Your Marketing Stack

Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but if...

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million...

How to Optimize for Google Home NOW #OKGoogle

Google’s recent debut of Google Home — and the impact it will have on search — has kept my mind reeling all week. I...

3 Lazy SEO Tips to Jumpstart Customer Acquisition

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular...

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and...

Latest article

‘It all starts with a visit’: Tourism has major impact on Riverbend region –...

‘It all starts with a visit’: Tourism has major impact on Riverbend region  Alton TelegraphALTON — Tourism continues to be a major factor in the...

Social media gurus help entrepreneurs at Agent2021 conference in Miami-Dade – WPLG Local 10

Social media gurus help entrepreneurs at Agent2021 conference in Miami-Dade  WPLG Local 10Gary Vaynerchuk, the chairman of media company Vayner X, held the second annual...

The Hot New Channel for Reaching Real People: Email – The Wall Street Journal

The Hot New Channel for Reaching Real People: Email  The Wall Street JournalFrustrated and fatigued by social-media challenges, businesses and others looking for an audience...