Saturday, March 25, 2017

Increase Conversions by Improving the Clarity of Your Value Proposition

Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction...

The Moz 2016 Annual Report

I have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going...

Why an Insanely Fast Site Is Your 2017 Priority

The concept of an insanely fast site is something Google has been talking about for a long time. Are you convinced that site speed is...

Infinite "People Also Ask" Boxes: A Glimpse at Google’s Deep Learning Edges

A Glimpse Into Google's Machine Learning? You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are...

Aren’t 301s, 302s, and Canonicals All Basically the Same? – Whiteboard Friday

They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months....

Mastering Google Search Operators in 67 Easy Steps

Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take...

7 Search Marketing Trends for 2017 from Bruce Clay’s SEO Master Class in India

Quote of the day: “Don’t be surprised by the results you don’t get for the work you don’t do.” Click the image to download this...

Ask Yourself These 5 Questions Before Launching That Overlay

Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring...

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Do your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content...

4 Reasons Your Retail Brand Needs to Be on Instagram Right Now

I predict that this is going to be the year that shopping on Instagram goes gangbusters. In my 2017 digital marketing predictions I wrote: Shopping...

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