Tuesday, April 13, 2021

Google Posts: Conversion Factor — Not Ranking Factor

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when...

SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers...

The Potential Impact of Gen Z on SEO

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it....

The Panda anniversary and what we desperately must remember about search

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with...

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain...

Cross-channel and cookieless: How measurement will evolve in 2021

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove...

The Strategic Value of Structured Data Implementation on SME Websites

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of...

How marketers can start using AI for stronger results

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging...

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to...

Four common SEO problems with Shopify and how to fix them

30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic...

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