Thursday, November 21, 2019

How to educate clients about SEO and earn their trust

I’ve found that most of my clients know a little something about SEO, but they’re not exactly sure how to make it work for...

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Posted by MiriamEllisFile this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: TortillasAvocadosSalsaMaybe I just got off of work, like...

Scaling SEO: 5 levels of automated digital progression & elevation

Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available....

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Posted by Emily.PotterA/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your...

Why website security affects SEO rankings (and what you can do about it)

A few years ago I started a website and to my delight, the SEO efforts I was making to grow it were yielding results....

Pre-made calendar with over 300 holidays to help plan editorial content

A carefully planned content marketing strategy contains several key ingredients including an understanding of who you’re creating content for (e.g., your persona or personas),...

5 Thank You Pages That Take Post-Conversion to the Next Level

If you’re like me, you say “please” and “thank you” automatically.  You’ve been saying these magic words since you were a kid. Because you were...

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Posted by FeliciaCrawfordMozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather...

The evolution of Google’s rel “no follow”

Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute...

The Unique World of Franchise Marketing [Guide Sneak Peek]

Posted by MiriamEllis Image credit: Dion GillardCan franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing...

Latest article

Is Black Friday black gold for SA’s retailers? – Business Day

Is Black Friday black gold for SA’s retailers?  Business Day

Robert Walters SG salary report on PR, marketing and digital professionals – Marketing Interactive

Robert Walters SG salary report on PR, marketing and digital professionals  Marketing Interactive

Report: Sacklers using fake doctors, false marketing to sell OxyContin in China – Ars...

Report: Sacklers using fake doctors, false marketing to sell OxyContin in China  Ars Technica