Saturday, April 21, 2018

How to Optimize for Google Home NOW #OKGoogle

Google’s recent debut of Google Home — and the impact it will have on search — has kept my mind reeling all week. I...

3 Lazy SEO Tips to Jumpstart Customer Acquisition

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular...

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and...

Millennial Marketing Is So Last Year – How to Reach Generation Z

Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic. And it’s...

The Psychology of Search Engine Optimization: 10 Things You Need to Know

Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite. Despite what you may think you know, search engine optimization has far...

5 Harsh Truths About Your Dismal Customer Engagement Rates

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research...

Why You Should Be Turning Social Proof Into Sales

We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we...

How to Become an Innovative Growth Hacker in One Month

So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right? Not...

15 Things You Need in Place for Creating Your Personal Brand

When you think about it, a personal brand is one of the most useful things you can build. It’s powerful. It’s valuable. It’s killer. But it...

Learn How to Optimize for Voice Search NOW: More than Half of Queries will...

By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voice search, according...

Latest article

Beacons for business: Challenges mount as area chambers work to prove their worth –...

GazetteNETBeacons for business: Challenges mount as area chambers work to prove their worthGazetteNETEven with enough revenue to support staff members, the Greater Northampton Chamber...

3 Content Marketing Trends That Will Rule 2018 – Forbes

Forbes3 Content Marketing Trends That Will Rule 2018ForbesWelcome to the spring of another year. And with the same predictability of shorts and t-shirts, the...

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.