Friday, July 20, 2018

Why Your Unique Value Proposition Isn’t as Important as You Think It Is (and...

A hot prospect has demoed your software or product, and now you’ve got Sales talking with the decision-makers about an enterprise solution that will...

The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance

There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits regular...

7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

I’ve been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this...

Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1

We have a new set of tools that, once you use them, should make you a better SEO. They save time, identify issues, help with...

2 A/B Testing Failures and 1 Win: Why A/B Testing Failures Are as Important...

You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone talks...

How to Calculate the ROI of Offline Transactions

In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it...

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working....

When Good Customers Leave: Troubleshooting Your Customer Retention Approach

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your...

10 Contact Page Techniques That Make People Get in Touch with You

Your website’s contact form may seem like the most mundane element of your site, but every marketer should pay attention to it. In the past, I...

How to Become a World-Class Copywriter in One Month or Less

Want to know a little secret? It’s not something I’m super proud of… In fact, most people have no idea whatsoever that I used to...

Latest article

Six Ways You Can Use Yoga Principles In Your Social Media Marketing – Forbes

ForbesSix Ways You Can Use Yoga Principles In Your Social Media MarketingForbesMost social media marketers know that their jobs can be hectic. With customers...

How To Attract And Retain Top Marketing Talent Through Values – Forbes

ForbesHow To Attract And Retain Top Marketing Talent Through ValuesForbesToday's economy is strong. So strong in fact that finding and retaining great marketers is...

Facebook and Instagram change policy towards shuttering underage accounts – MobileMarketing Magazine

Facebook and Instagram change policy towards shuttering underage accountsMobileMarketing MagazineFacebook and Instagram both require users to be 13 or older, but it's well known...