Monday, September 20, 2021

3 Tips for Building a Mobile-Friendly Landing Page

You ever visit a website on your phone that’s clearly not optimized for mobile? The text’s too small to read without zooming in, and you...

Conversion Rate Optimization for B2B

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their...

Video on Landing Pages Means More Conversions, Right? Wrong—Here’s Why

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way...

Building a Basic Adobe Analytics Dashboard for SEO

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out...

Internal Linking for Mobile-First & Mobile-Only Indexing

Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links...

Typography 101: How to Choose the Right Landing Page Fonts

Imagine you’ve finished creating your brand name and messaging. After hours of research and brainstorming, you have a name and an offer you’re proud...

The Top Skills to Look for When Hiring Your Next In-House SEO

Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as...

Influencers in today’s SEO

30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA...

SEO and Google Discover

In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.

How to Build and Optimize CTA Buttons That Convert

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part...

Latest article