Wednesday, July 17, 2019

Three tools providing actionable competitive research insight

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics...

Four SaaS Marketing Techniques (That You Might Have Overlooked)

The Software as a Service (SaaS) industry is growing at a rapid rate. According to Statista, this year its value is predicted to reach...

Google Sandbox: Is it still affecting new sites in 2019?

Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages...

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that...

Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis...

Raise Your Marketing IQ at CTAConf 2019

You’ve heard the phrase, “Work smarter, not harder.” And boy, does it sound great. But what exactly does working smarter look like? When it comes...

Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3...

How to run a successful competitor-focused paid campaign

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not...

Nine Google Ads hacks to improve your CTR and conversion rate

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone...

Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this...

Latest article

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales –...

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales  ForbesNestlé USA and Pennsylvania cognitive-computing company Enterra Solutions are working together to...