Friday, November 16, 2018

Google and Facebook back Berners-Lee’s Case #ForTheWeb

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s...

The Always Up-to-Date SEO Checklist

The Always Up-to-Date SEO Checklist was originally published on BruceClay.com, home of expert search engine optimization tips. Search engine optimization (SEO) is an evolving discipline...

Branded search vs direct search: How to optimize for brand-driven queries

So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those...

Data on why retail icon Sears fell in new ecommerce economy

Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago...

What the Local Customer Service Ecosystem Looks Like in 2019

Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t...

Why a well-crafted SEO strategy is imperative for the holidays

Whether your business is in the B2B space or consumer goods, the holiday season presents ­­some unique SEO opportunities to capitalize on, and important...

How Do Sessions Work in Google Analytics? – Whiteboard Friday

Posted by Tom.CapperOne of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from...

6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From...

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering...

Organic Results Disappear? What To Do in the Near Future of SEO

Organic Results Disappear? What To Do in the Near Future of SEO was originally published on BruceClay.com, home of expert search engine optimization tips. Thinking...

Building Links with Great Content – Natural Syndication Networks

Posted by KristinTynskiThe debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of...

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Feel-good Friday – MobileMarketing Magazine

MobileMarketing MagazineFeel-good FridayMobileMarketing MagazineIn fact, 37 per cent of mobile sessions last less than a minute, and there is a 50 per cent chance...

New York parents need better schools — not more ‘marketing’ – New York Post

New York PostNew York parents need better schools — not more 'marketing'New York PostHe gave a weak answer: better marketing. The chancellor seems to...

Here are 4 mobile marketing tips that every Australian entrepreneur should know today –...

Anthill onlineHere are 4 mobile marketing tips that every Australian entrepreneur should know todayAnthill onlineAccording to GSMA Intelligence, there are more than 5.1 billion...