Monday, April 24, 2017

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may...

Structuring URLs for Easy Data Gathering and Maximum Efficiency

Imagine you work for an e-commerce company. Wouldn't it be useful to know the total organic sessions and conversions to all of your products? Every...

How to Get 100,000 People to See Your Blog Post

What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on...

SearchCap: Google mobile index, move to Canada & repeat offender penalties

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All...

What Are Social Meta Tags? How to Control How Your Content Looks in Social...

Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that...

‘Tis the season: 6 ways to prepare for holiday shoppers

For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of the holiday season....

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me...

Coaxing smarter paid search bidding decisions out of sparse conversion data

Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common...

33 Writing Tweaks That Will Turn You into a Copywriting Master

Can I make a confession? When I started writing, I was no Shakespeare. I wasn’t even a Hemingway. In fact, I was downright awful. Like many of...

How to avoid an outbound link penalty from Google

Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know...

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5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results...

5 Digital Marketing Tips To Increase Your Brand's Growth Online And Improve Ad ResultsForbes5 Digital Marketing Tips To Increase Your Brand's Growth Online And...

IBM launches Watson cognitive marketing service – ZDNet

ZDNetIBM launches Watson cognitive marketing serviceZDNetBig Blue announced IBM Watson Marketing Insights on Sunday. In the announcement, the Armonk, New York-based firm said the...

Advantage Taps Orbee to Improve Email Conquest Marketing for Automotive Marketers – Mobile Marketing...

Advantage Dealer Services (ADS) has reportedly implemented Orbee’s analytics platform to become the first email conquest marketing agency in the automotive industry to monitor...