Friday, July 20, 2018

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

Posted by Lea-PicaIf you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest...

Content for Answers: The Inverted Pyramid – Whiteboard Friday

Posted by Dr-PeteIf you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if...

Monitoring Featured Snippets – Whiteboard Friday

Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for...

Risk-Averse Link Building – Whiteboard Friday

Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable...

Influencer Outreach: 5 Pro Tips for Stunning Success

One share from an influencer can massively impact your traffic. Image via Shutterstock. Here’s a bombshell: All that well-written, well-optimized content you’ve been developing probably...

Moz’s Link Data Used to Suck… But Not Anymore! The New Link Explorer is...

Posted by randfishEarlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon...

What Do SEOs Do When Google Removes Organic Search Traffic? – Whiteboard Friday

Posted by randfishWe rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used...

3 Lazy SEO Tips to Jumpstart Customer Acquisition

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular...

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million...

How to Build a Google Analytics Tracking Code

Need more input? Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more...

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Effective Digital Marketing Awards – The Winners (Part 7) – MobileMarketing Magazine

MobileMarketing MagazineEffective Digital Marketing Awards - The Winners (Part 7)MobileMarketing MagazineTo achieve these objectives, the mobile arm of Havas Media, Mobext, devised a campaign...

The Weekly Measure: Nascar Storytelling, PPC Showdown & Mobile-First

Enjoy this week's recap of the all the latest digital marketing industry updates.Related StoriesTop 8 Content Promotion Tools, Tricks and ServicesWhat to Know Before...

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