Saturday, November 17, 2018

How to Improve Your Social Media Strategy for 2017

If you’re a marketing professional, you can’t ignore the power of social media. When used correctly, it’s an important tool to increase web traffic,...

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million...

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants...

How to Build a Google Analytics Tracking Code

Need more input? Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more...

5 Harsh Truths About Your Dismal Customer Engagement Rates

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research...

16 Overlay Examples Critiqued for Conversion

When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And...

The 17 Best Digital Marketing Conferences of 2017

Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching,...

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website

Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the past decade, but links themselves are...

The Digital Marketing Conference Calendar: 250+ Events Across the Globe, Updated for 2018

The Digital Marketing Conference Calendar: 250+ Events Across the Globe, Updated for 2018 was originally published on BruceClay.com, home of expert search engine optimization...

How to Become an Innovative Growth Hacker in One Month

So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right? Not...

Latest article

Menthol ban would undo years of marketing to African Americans – Marketplace.org

Marketplace.orgMenthol ban would undo years of marketing to African AmericansMarketplace.orgThe FDA has proposed restricting flavored e-cigarettes and banning menthol cigarettes, which are disproportionately smoked...