Thursday, July 27, 2017

Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday

With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new...

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there....

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines...

How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more...

When and How to Use Domain Authority, Page Authority, and Link Count Metrics –...

Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does...

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of...

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query...

Competing with comparison sites in the SERPs can feel like a losing game, but it doesn't have to. In today's Whiteboard Friday, Rand explains...

Should SEOs Care About Internal Links? – Whiteboard Friday

Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips...

SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search...

When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not...

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants...

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The Only Technique You Need to Quickly Grow Your Email List

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your...

5 Reasons You Shouldn’t Overlook Emojis in Marketing – Mobile Marketing Watch

The following is a guest contributed post by Sophie Vu, CMO at Vibes Since becoming an official entry in the dictionary in 2013, emojis have...

NPR survey: Americans love their smart speakers, 42% call them ‘essential’

Americans love their “smart speakers” and they plan to buy more of them. That’s according to a recent, in-depth consumer study from NPR and...