Monday, September 20, 2021

5 Harsh Truths About Your Dismal Customer Engagement Rates

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research...

Is Content Marketing a Waste of Time and Money? Data & Lessons Learned from...

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off...

3 Lazy SEO Tips to Jumpstart Customer Acquisition

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular...

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website

Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the past decade, but links themselves are...

5 Ways to Earn & Build Customer Loyalty

When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the...

How to Improve Your Social Media Strategy for 2017

If you’re a marketing professional, you can’t ignore the power of social media. When used correctly, it’s an important tool to increase web traffic,...

The 17 Best Digital Marketing Conferences of 2017

Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching,...

How to Calculate Your Marketing Budget [Infographic]

When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?” Typically we get a blank stare and a...

Millennials ❤️ Snapchat: 15 Tips on How to Use Snapchat for Business

AUTHENTICITY. ACTIVE LISTENING. INNOVATION. This is the high standard that we face today as marketers — that our customers demand from us. The rules of commercial and social...

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer. Okay, so where should you look...

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