Thursday, July 27, 2017

The Lazy Writer’s Guide to 30-Minute Keyword Research

You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only...

A Beginner’s Guide to Marketing Automation

To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just...

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have...

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of...

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads,...

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search,...

"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to...

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small...

Fighting Review Spam: The Complete Guide for the Local Enterprise

It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion...

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting...

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines...

Latest article

Gold, Silver Go to inMarket at the Best in Biz International Awards – Mobile...

Mobile Marketing WatchGold, Silver Go to inMarket at the Best in Biz International AwardsMobile Marketing WatchMMW learned Wednesday that inMarket, a beacon proximity giant...

Last call for submissions in the 2017 Search Engine Land Awards

There are just a few days left to be recognized as one of the best in search!  We’re looking for the most impressive SEO and/or...

Metro Chamber names Seidman VP of marketing, brand strategy – Las Vegas Review-Journal

Las Vegas Review-JournalMetro Chamber names Seidman VP of marketing, brand strategyLas Vegas Review-JournalThe Las Vegas Metro Chamber of Commerce has announced Greta Seidman as...