Wednesday, April 26, 2017

The State of Links: Yesterday’s Ranking Factor?

Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main...

Half of Page-1 Google Results Are Now HTTPS

Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier...

Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help...

Large Site SEO Basics: Faceted Navigation

Posted by sergeystefogloIf you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably...

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful...

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

This blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out...

The Best Types of Content for Local Businesses: Building Geo-Topical Authority

Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as...

Launching a New Website: Your SEO Checklist – Whiteboard Friday

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather)....

Starting an SEO Business: How to Become an SEO Expert

Providing SEO services even to this day is still a very lucrative venture. The SEO industry is estimated to be worth $79 billion by...

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Google makes changes to search in a bid to ward off ‘fake news’ –...

Google is attempting to fight 'fake news' with changes to its search engine that will enable users to notify the tech giant of offensive...

There’s No Such Thing as a Site Migration

Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can...

How to Develop an Effective Social Media Marketing Strategy – JOSIC – Digital Intelligence

JOSIC - Digital IntelligenceHow to Develop an Effective Social Media Marketing StrategyJOSIC - Digital IntelligenceSocial media marketing certainly does great wonders to most businesses...