Tuesday, February 20, 2018

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen...

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content –...

Same content, different domains? There's a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has...

The Valuable SEO Advice That Fulfilled One Contest Winner’s Dream

This post comes from one of our international partner offices, Bruce Clay India, which Bruce visited this month to meet with the team and...

Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global...

As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global...

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates...

The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

It's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of...

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one...

3 Ways You Could be Unknowingly Wasting Ad Budget

Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which...

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has...

Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past...

Latest article

Reign Sapphire Corp. and StarShop Sign Marketing Agreement to Promote Top Social Media Influencer...

Reign Sapphire Corp. and StarShop Sign Marketing Agreement to Promote Top Social Media Influencer BrandGlobeNewswire (press release)LOS ANGELES, Feb. 20, 2018 (GLOBE NEWSWIRE) --...

Spotify is nearing the production of its first hardware product – MobileMarketing Magazine

MobileMarketing MagazineSpotify is nearing the production of its first hardware productMobileMarketing MagazineDaniel Ek Spotify Spotify looks like it could be making a move into...

DigiMarCon Midwest 2018 Digital Marketing Conference Arrives in Chicago this June – Digital Journal

DigiMarCon Midwest 2018 Digital Marketing Conference Arrives in Chicago this JuneDigital JournalChicago, IL - February 20, 2018 - Each year, this important event brings...