Wednesday, July 17, 2019

I’ve Written 13 Video Scripts This Year—Here Are My 6 Best Tips

As a man who writes blog posts to feed himself, I feel qualified to make sweeping declarations about American society at large. For example:...

News: Facebook Reach Estimates Are Finally Back!

Welcome back, everyone! For those of you in the US, I hope you enjoyed a restful 4th of July weekend. While we were grillin’...

6 Mobile Marketing Strategies You Probably Haven’t Considered

Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping...

4 Tips to Write Your Best Google & Facebook Ads Ever

This post was co-written by Holly Niemiec and Conor Bond. For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything...

I’ve Designed 100+ Display Ads: Here’s What I Learned

There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN)...

#MySmartAds: Create 7 Free Display Ads & Win an Apple Watch

Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise. You have a contest...

31 Fabulous Fashion Marketing Tips

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes...

Why You Need Customer Health Scoring (& How to Do It Right!)

You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to...

Dynamic Search Ads: What You Need to Know

Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their...

Google Kills Portfolio eCPC, Finally Gives You Monthly Budgeting

Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling...

Latest article

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales –...

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales  ForbesNestlé USA and Pennsylvania cognitive-computing company Enterra Solutions are working together to...