Saturday, November 17, 2018

3 Tips for Better, Faster YouTube Keyword Research

Think back to the last time you wanted to know something. You headed straight to Google, right? Now, think about this: What did you do...

What Works & What Doesn’t When Automating Ad Copy & Keywords

This post is the second in a series about automating Google Ads to be more efficient with your time, without running the risk of...

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]

Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that...

What’s Up at WordStream This Fall

This year WordStream was named one of the best places to work in Boston—for the fourth year in a row. But ever wonder what...

8 Ways to Tell Your Most Compelling Brand Story

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they...

YouTube Advertisers Get New Control over TV Ad Placements [DATA]

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as...

The Ultimate 7-Step Facebook Ads Account Audit for Agencies

Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your...

9 Examples of Inbound Marketing that Bring Customers to You

Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The...

The Complete Guide to Instagram Analytics

Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth....

Google Quietly Introduces New Detailed Demographic Targets

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them....

Latest article

Menthol ban would undo years of marketing to African Americans – Marketplace.org

Marketplace.orgMenthol ban would undo years of marketing to African AmericansMarketplace.orgThe FDA has proposed restricting flavored e-cigarettes and banning menthol cigarettes, which are disproportionately smoked...