8 Free Social Media Marketing Courses That Won’t Put You to Sleep
More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital...
Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)
Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with...
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix...
What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of...
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one...
Expanded Text Ads Are Over. Here’s What It Means
Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we...
26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)
When my cat won't eat the food I've given her, I "begrudgingly" oblige, pick up the dish, transfer said food to a different dish, and set said...
NEW Advertising Benchmarks for Real Estate in 2021
Running real estate ads in 2021 and wondering what your results should look like? It can be difficult to tell whether or not your...
The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)
Google is always evolving its algorithm to ensure it is surfacing the most accurate, relevant, and secure pages for its users. And each year, it seems...
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed...
We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday,...