Monday, September 24, 2018

5 Ways to Increase Your Mobile Conversion Rate

Are you tired of hearing this stat yet? Mobile traffic surpassed desktop traffic way back in 2016, and it’s only been increasing. But many advertisers...

Google Mobile Benchmarks – by Ad Type! [DATA]

Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful...

Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid

Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have...

Navigating the Algorithmic Learning Period in Google & Facebook Ads

If you use any kind of automation in your Google Ads or Facebook Ads account, you may have asked yourself recently: What does it...

The Big, Vital, All-in-One Guide to Keyword Difficulty

In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while...

15 Ways to Get More Conversions, Starting Today

Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of...

5 Seriously Actionable Marketing Stats Learned at #INBOUND18

While the majority of the WordStream squad was busy spreading the love at our decked-out #Inbound18 booth, certain among us were able to sneak...

Google Shuts off Tech Support Ads

Every tech support professional has prescribed the same, simple solution at one point in their career – try turning it off and turning it...

Coming Soon: Exact Match Keywords to Match to Even MORE Variants

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big...

10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more...

Latest article

APB Singapore names Faye Wee as marketing lead – Marketing Interactive

Marketing InteractiveAPB Singapore names Faye Wee as marketing leadMarketing InteractiveAsia Pacific Breweries Singapore (APBS) has promoted Faye Wee (pictured) to the role of marketing...

Construct Digital flaunts new look, aims to play in the same league as the...

Marketing InteractiveConstruct Digital flaunts new look, aims to play in the same league as the 'big boys'Marketing InteractiveIndependent digital marketing agency Construct Digital has...

Marketing Social Media Coordinator – Charlotte Agenda

Charlotte AgendaMarketing Social Media CoordinatorCharlotte AgendaAs a core priority functional area, the Social Media Coordinator will benefit from a close working relationship with the...