Saturday, November 18, 2017

A Glimpse Inside WordStream’s First Customer Insight Round Table

Last Wednesday, a day removed from being announced one of Built in Boston’s Top 100 Tech Companies, WordStream hosted our first in-house Customer Insight...

7 Ways to Write More Engaging, Compelling Website Copy

Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about...

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of...

3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A...

The 8 Best Tools for Finding Competitor Keywords

Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad...

Complete Beginner’s Guide to Account-Based Marketing (ABM)

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And...

Ultimate Guide to Dominating Black Friday PPC in 2017

Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can...

75 Super-Useful Facebook Statistics for 2018

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website...

Bing Ads Benchmarks for YOUR Industry

It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and...

3 Underrated Metrics That Will Improve Your PPC Performance

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability),...

Latest article

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools – MarTech Today

MarTech TodayTo deliver connected experiences, Xerox CMO constantly evaluates brand's marketing toolsMarTech TodayIn her role leading the brand's marketing strategy, Clayton-Hine says she aims...

Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor

Today’s Google doodle pays homage to the iconic Mexican singer and actor, Pedro Infante. Born in Mazatlán, Mexico, Infante began playing music as part of...

Trade Shows Can Market Your Business Effectively – HuffPost

HuffPostTrade Shows Can Market Your Business EffectivelyHuffPostOne of the biggest benefits of marketing through trade shows is the low cost which is involved in...