Sunday, May 28, 2017

This Is How to Build Links Now: 10 Data-Backed Tips

Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk. Search ranking survey...

11 Changes & New Features Coming to AdWords: What You Need to Know

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of...

WordStream Welcomes Howard Kogan Aboard as President

Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team,...

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact...

How to Promote a Book: 8 Lessons from Bestsellers

Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders?   Oh that’s right. They don’t exist anymore. And good luck...

13 of the Best Instagram Ads We’ve Ever Seen

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking...

9 Tips for Writing Great Headlines in 2017

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss...

4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks,...

Google Releases New & Improved Quality Score Reporting

Is Quality Score some sort of pseudoscientific Google voodoo? Debatable. Is it important for AdWords users attempting to gauge their PPC success at a granular...

Industry Report: State of the Internet Marketing Agency in 2017

Little-known fact: about a third of WordStream’s customer base consists marketing agencies that use WordStream Advisor for Agencies to better serve their clients. We got...

Latest article

Chamber to hear Citizens Bank official on social media marketing – The Exponent Telegram...

The Exponent Telegram (press release) (registration)Chamber to hear Citizens Bank official on social media marketingThe Exponent Telegram (press release) (registration)BELINGTON — Jessica Shaffer, the...

Marketing Minutes: Marketing metrics for your business – Rental Pulse

Marketing Minutes: Marketing metrics for your businessRental PulseAll businesses invest some resources — mainly time and money — to marketing their business, but oftentimes...