5 Tips for Better PPC Budgeting in 2020
PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance....
9 Comparative Advertising Examples to Help You Get Ahead
Last August, we broke down the 11 best competitive ads we’ve ever seen on Google. Although bidding on your competitors’ brand names is an...
The 10 Best Business Instagram Accounts to Follow
We’re a few days into 2020, and one thing is certain for this new decade: Social media isn’t going anywhere. You’ve heard me rattle...
I Spent $10 M+ on Google & Facebook Ads—Here’s What I Learned
Looking back at my time at WordStream, I’ve learned A TON. Most noteworthy, I’ve furthered my paid search and social advertising expertise, backed by...
6 Research-Backed Ways to Reduce Churn
Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This...
Google Doubles Its Life Event Targeting & Expands to Display Ads
Google Ads has always been a great way to reach a wide audience—but advertisers often learn quickly that not everyone converts the same and...
The 16 Best Marketing Strategies to Try in 2020
Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for...
41 Must-Try Content Marketing Tools
According to research from The Drum, the compound annual growth rate of content marketing would climb by $217.3 billion from 2016 to 2021. Why...
5 Strategies to Grow Your Digital Marketing Agency in 2020
Whether you are an already established agency or you are just getting started, there is always room to try new strategies in an effort to...
6 Simple Steps to Build a Basic Website for Your Small Business
Does creating a website feel like a daunting task? Are you putting off building a website for your business, non-profit, or portfolio because it...
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