Tuesday, April 24, 2018

Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?

Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix and countless other films show...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help...

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful...

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford...

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess,...

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you...

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn...

8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK]

Need some inspiration for your overlay design? No problem. Image source. Oh, sorry, you didn’t mean an inspirational quote? Let me try that again. Inspire more clicks, sales...

What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me...

Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what...

Increase Conversions by Improving the Clarity of Your Value Proposition

Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction...

Latest article

Three Tips For Picking The Best Marketing Channels – Forbes

ForbesThree Tips For Picking The Best Marketing ChannelsForbesAmong the hundreds of marketing channels out there (PR, influencers, events, digital, podcasts, print, newsletters, partnerships etc),...

Knight Frank makes management appointments for project marketing team – Marketing Interactive

Marketing InteractiveKnight Frank makes management appointments for project marketing teamMarketing InteractiveProperty consultancy Knight Frank has appointed Mei Wong (left) as executive director, head of...

The Pitch: Advertising and marketing news for 4.24.18 – RichmondBizSense

RichmondBizSenseThe Pitch: Advertising and marketing news for 4.24.18RichmondBizSenseRed Orange Studio's Slice division picked up four new clients. Local dressmaker Inspired by the Dress will...