Monday, October 15, 2018

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post...

Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to...

You’re a product marketer and it’s five weeks away from a major launch. The office is buzzing with excitement and tensions are rising by the...

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder...

3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group...

Join 14 Performance Marketing Experts for PPC Week, August 14-18

You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble...

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads,...

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search,...

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re...

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did...

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not...

Call to Action Conference 2017 – Recap and Recordings

It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and...

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Twitter under GDPR-related investigation over how it tracks users – MobileMarketing Magazine

MobileMarketing MagazineTwitter under GDPR-related investigation over how it tracks usersMobileMarketing MagazineTwitter is being investigated by data protection authorities in Ireland over the possibility that...

Bad Buzzwords: Cut ‘Cutting-Edge’ Out Of Marketing Materials – MediaPost Communications

MediaPost CommunicationsBad Buzzwords: Cut 'Cutting-Edge' Out Of Marketing MaterialsMediaPost Communications“I understand every company's desire to be the category leader,” Bospar Principal Curtis Sparrer told...

MAP Marketing & Incentives merges with LUXE Travel Management Inc. – Travel Daily News...

MAP Marketing & Incentives merges with LUXE Travel Management Inc.Travel Daily News InternationalLOS ANGELES, CA – MAP Marketing & Incentives (MAP Meetings & Incentives),...