Monday, November 20, 2017

Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive...

Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS...

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

Send your conversion rate soaring with landing page and PPC best practices. Image via Shutterstock. Do you ever dream about increasing your conversion rate? How...

Unbounce is Launching Something New: Get Ready for More Conversions

As a marketer, you spend a big chunk of your time launching campaigns or creating content aimed at attracting the right customers. As simple as...

Beyond Optimization: Email A/B Tests That Will Improve Your Entire Business

Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change...

Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every...

7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

I’ve been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this...

Latest article

Five checks to make sure your university marketing plays by the rules – Times...

Five checks to make sure your university marketing plays by the rulesTimes Higher Education (THE) (blog)Last week, the Advertising Standards Agency issued guidance to...

The Modern Marketing Paradox – Forbes

ForbesThe Modern Marketing ParadoxForbesSimilarly, the rise of the internet and digital marketing enabled measurement in ways never thought possible. In fact, one of the...

What Brand-Safe Marketing Means To New York Life – AdExchanger

AdExchangerWhat Brand-Safe Marketing Means To New York LifeAdExchangerNew York Life is in the insurance business – but the brand also has to protect itself....