Tuesday, September 19, 2017

Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS...

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

Send your conversion rate soaring with landing page and PPC best practices. Image via Shutterstock. Do you ever dream about increasing your conversion rate? How...

Unbounce is Launching Something New: Get Ready for More Conversions

As a marketer, you spend a big chunk of your time launching campaigns or creating content aimed at attracting the right customers. As simple as...

Beyond Optimization: Email A/B Tests That Will Improve Your Entire Business

Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change...

Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every...

7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

I’ve been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this...

Latest article

Micro Vs. Macro: Which Influencer is More Effective? – Mobile Marketing Watch

Are micro influencers or macro influencers more effective? It’s an important age-old question that the team at Mediakix is endeavoring to answer. So what did they...

Retail As Marketing: Redefining The Retail Experience – Forbes

Retail As Marketing: Redefining The Retail ExperienceForbesThis new breed of experiential retail signals the movement toward stores as vehicles for marketing rather than just...

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup.

We’ve all heard the old adage, ‘There’s no such thing as bad publicity.” Tell that to the recently launched Bodega, a start-up supplying small...