Wednesday, June 20, 2018

These Are the PPC Metrics That Actually Matter

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post...

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post...

Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to...

You’re a product marketer and it’s five weeks away from a major launch. The office is buzzing with excitement and tensions are rising by the...

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder...

3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group...

Join 14 Performance Marketing Experts for PPC Week, August 14-18

You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble...

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads,...

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search,...

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re...

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did...

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not...

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4 Lessons To Help Marketers Meet Expectations In The Age Of Reduced Budgets –...

Forbes4 Lessons To Help Marketers Meet Expectations In The Age Of Reduced BudgetsForbesThe marketing world is changing. It's not just in the way we...

Mobile engagement and ad quality headline the Cannes 2018 agenda – MobileMarketing Magazine

MobileMarketing MagazineMobile engagement and ad quality headline the Cannes 2018 agendaMobileMarketing MagazineWith the spirit of the post-GDPR world we now live in alive and...

Room service – MobileMarketing Magazine

MobileMarketing MagazineRoom serviceMobileMarketing MagazineWhen the company launched in 2011, its mobile app matched distressed hotel room inventory with customers seeking a late deal to...