Monday, September 25, 2017

The 17 Best Digital Marketing Conferences of 2017

Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching,...

16 Overlay Examples Critiqued for Conversion

When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And...

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me...

Don’t Ever Launch an Overlay Without This Checklist [FREE DOWNLOAD]

Did you know I’m psychic? It’s true. Your favourite color is orange. You once lived on Chestnut Lane. You’ve googled “email best practices” at...

Get a Jump-Start on 2017 with These Free Webinars

If you’re like me, your inbox is a mix of professional emails sprinkled with a dash of webinars and a touch of ebooks. Sometimes, I’ll...

Happy High-Converting Howl-idays from Unbounce [VIDEO]

Working at Unbounce has its perks. But the best perk by far is working with some of the most talented, friendly people dogs. There’s Darwin,...

Influencer Outreach: 5 Pro Tips for Stunning Success

One share from an influencer can massively impact your traffic. Image via Shutterstock. Here’s a bombshell: All that well-written, well-optimized content you’ve been developing probably...

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster

Image source. As marketers, we all love releasing new campaigns and collateral regularly (launch days are the best days, amiright?). But despite best efforts, projects...

3 Scientific Reasons Why Overlays Are So Freaking Effective

Fact: Overlays increase conversion rates. Why? Because science. But before we dig into the science, let’s take a look at why overlays are a marketer’s best...

Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together. Did I...

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Common small business marketing mistakes and how to avoid them – My Business

My BusinessCommon small business marketing mistakes and how to avoid themMy BusinessMaybe you haven't thought that much about marketing. Maybe you haven't made mistakes...

Digiday magazine: Big ideas poised to upend media and marketing – Digiday

Digiday magazine: Big ideas poised to upend media and marketingDigidayAt Digiday, we report on and examine the big and small ways media and marketing...

The next marketing challenge: Targeting – Automotive News (subscription) (blog)

The next marketing challenge: TargetingAutomotive News (subscription) (blog)NEW YORK — New technology means that media planning — targeting which consumers to pitch, via which...