Sunday, September 24, 2017

Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what...

Increase Conversions by Improving the Clarity of Your Value Proposition

Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction...

Ask Yourself These 5 Questions Before Launching That Overlay

Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring...

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay

Hotjar’s content experiment with overlays is turning website visitors into new customers. Here’s how. If you Google “Content is king,” here’s what you’ll find: More...

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor...

Imagine you run one of those old-timey candy shops. It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between. Unfortunately, you...

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation...

Image via Shutterstock. I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say...

If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown...

What Do Conversions, Your Homepage and Vodka Martinis Have in Common?

We’ve all been there: you’re sitting in yet another kickoff meeting, tasked with the impossible: find a way to get more conversions from your...

Conversions Are for Closers: Using Conversion-Centered Design Principles to Inspire More Clicks

The campaign conversion path is often a long and windy trail that consists of your prospect having objections and you effectively countering them. If you’ve...

Design & UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important. The fast...

Latest article

Business calendar, for Sept. 24 – Fayetteville Observer

Business calendar, for Sept. 24Fayetteville ObserverStarting Your Own Home-based Business: 1 p.m., Dennis A. Wicker Civic Center in Sanford and Triangle South Enterprise Center...

The 4 Types Of Marketing Roles In Tech – Forbes

ForbesThe 4 Types Of Marketing Roles In TechForbesFor the past several years, I've been conducting research on CMO roles. One area I find fascinating...

How Social Media Went From a Distraction to Businesses’ Biggest Opportunity – OZY

OZYHow Social Media Went From a Distraction to Businesses' Biggest OpportunityOZYBut that is exactly what SocialB, a U.K.-based digital marketing firm, offers its clients...