Friday, July 20, 2018

Is Content Marketing a Waste of Time and Money? Data & Lessons Learned from...

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off...

No-Touch CRO: 11 Ways to Optimize Your Website Without Touching Your Website

Wait a minute, no-touch website optimization? How on earth can you optimize your website without touching it? That’s absurd. Insane even. Have you gone...

5 Mind-blowing Use Cases for Website Popups You’ve Never Considered (Includes Augmented Reality)

Okay, so perhaps only one of these use cases will blow your mind, but it’s worth risking being labeled as click-bait to get this...

Changing On-Page Behavior with Sticky Navigation and Data-Driven Design

As an optimizer, there’s nothing that excites me more than using design to change on-page behavior. By “change”, I mean to positively influence visitors...

4 Ways to Use Advanced Triggers and Targeting to Craft Delightful Popups

I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that...

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC,...

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your...

[Mobile] How to Turn Your Blog Posts Into a Mobile App Experience – Using...

With so much of your traffic coming from people’s phones, it’s essential that we start to craft exceptional mobile experiences. This means going beyond...

Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some...

Doing the Two-Step: Opt-In Forms That Is [A Psychology Principle With Conversion Data]

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this:It’s way too complex for me. Fortunately, when...

9 Creative Sticky Bar Examples – Plus 21 New Unbounce Templates

Sticky Bars are the less intrusive cousin of the noble Popup. They appear at the top or bottom of the page (and sometimes the...

Latest article

Innovid teams with range of data firms for improved viewability measurement – MobileMarketing Magazine

MobileMarketing MagazineInnovid teams with range of data firms for improved viewability measurementMobileMarketing MagazineVideo marketing platform Innovid has announced that it is adding support for...

Hilton appoints Abdalla as vice president of social media marketing – Hotelier Middle East

Hilton appoints Abdalla as vice president of social media marketingHotelier Middle EastHilton has appointed Noha Abdalla as vice president of social media marketing. In...