Monday, December 18, 2017

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder...

3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group...

Join 14 Performance Marketing Experts for PPC Week, August 14-18

You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble...

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads,...

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search,...

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re...

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did...

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not...

Call to Action Conference 2017 – Recap and Recordings

It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and...

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do...

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale...

We Want to Put You on a Plane to Call to Action Conference [CONTEST]

Image via Shutterstock. If you’re an active social networker, you already know that travel photos and social media go together like… aerial shots of brunch...

Latest article

Ryanair, Amazon, Google: Everything that matters this morning – Marketing Week

Marketing WeekRyanair, Amazon, Google: Everything that matters this morningMarketing WeekIrish Ryanair pilots have called off a one-day strike planned before Christmas, which could have...

WTF is a customer data platform? – Digiday

WTF is a customer data platform?DigidayMost marketers are familiar with data management platforms and customer-relationship management platforms, but a new type of marketing tech...

DigitalBerge to Accept Bitcoins – To Become the First Digital Marketing Company in India...

DigitalBerge to Accept Bitcoins – To Become the First Digital Marketing Company in India to Deal in CryptocurrencyNB HerardNew Delhi, India — 12/17/2017 —...