Monday, September 25, 2017

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads,...

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search,...

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re...

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did...

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not...

Call to Action Conference 2017 – Recap and Recordings

It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and...

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do...

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale...

We Want to Put You on a Plane to Call to Action Conference [CONTEST]

Image via Shutterstock. If you’re an active social networker, you already know that travel photos and social media go together like… aerial shots of brunch...

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For...

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is...

“There Aren’t Enough Qualified Women Speakers” and Other Garbage Excuses for Why Your Marketing...

Blog images by Alejandra Porta. I’ve attended enough tech and marketing events to make a few generalizations: Women are hugely underrepresented; whether it’s a panel or...

Facebook Ad Expert Mari Smith Reveals Missed Opportunities (And What’s on the Horizon)

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s...

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Graphic Design / Digital Creative Industries / Marketing internship – Pedestrian TV

Graphic Design / Digital Creative Industries / Marketing internshipPedestrian TVDue to our growth we are looking for a gun graphic design & digital marketing...

Instagram brings its face filters to live video – MobileMarketing Magazine

MobileMarketing MagazineInstagram brings its face filters to live videoMobileMarketing MagazineInstagram live video face filters Instagram has introduced face filters for live video to its...

The next marketing challenge: Targeting – Automotive News (subscription) (blog)

The next marketing challenge: TargetingAutomotive News (subscription) (blog)NEW YORK — New technology means that media planning — targeting which consumers to pitch, via which...