Saturday, February 24, 2018

Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some...

Doing the Two-Step: Opt-In Forms That Is [A Psychology Principle With Conversion Data]

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this:It’s way too complex for me. Fortunately, when...

9 Creative Sticky Bar Examples – Plus 21 New Unbounce Templates

Sticky Bars are the less intrusive cousin of the noble Popup. They appear at the top or bottom of the page (and sometimes the...

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? Of course not. As small as...

“Maybe Later” – A New Interaction Model for Ecommerce Entrance Popups

I’d guess that over half of the e-commerce stores I visit use entrance popups to advertise their current deal. Most often it’s a discount. What...

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”. But why...

How to Turn a Long Landing Page Into a Microsite – In 5 Easy...

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down...

11 Awesome Popup Design Examples – Scored by The Delight Equation

I admit it. I’m a geek. Or am I a nerd? Definitely not a dweeb, but probably a keener (that’s a Canadian term). One of...

5 Really Bad Website Popup Examples

If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same...

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