Friday, July 20, 2018

AdWords Competitor Targeting: What You Need to Know Before Starting

Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in...

Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

It’s happened to the best of us. You return from lunch, pull up your AdWords account, and hover over a keyword only to realize...

Get Access to All the Recordings From Marketing Optimization Week

Just last week you may have joined us, along with 8,000 other marketers online for our first ever Marketing Optimization Week. Held over four...

Attention Marketers! Security and Data Privacy are a Bigger Part of Your Job Than...

Imagine you run a successful digital agency, and suddenly get an urgent email from the IT department. Turns out, an account manager who left the...

Unbounce Now More Secure Than Ever: Introducing Single Sign-on, Audit Logs, and 2FA Authentication

Imagine you run a successful digital agency, and suddenly get an urgent email from the IT department. Turns out, an account manager who left the...

What the Google Chrome Ad Blocker Means for Your Website Popups (Plus 8 Really...

Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018. And nobody could blame...

Stop Making These Common Mistakes with Your Website Popups (Includes Examples and Quick Fixes)

Depending on who you talk to, website popups are either a godsend for list building and subsequent revenue creation, or they’re a nuclear bomb...

Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global...

As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global...

3 Ways You Could be Unknowingly Wasting Ad Budget

Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which...

Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past...

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