Thursday, July 27, 2017

Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to...

Design an Insanely Memorable Conference: From Branding to Signage (And Every Detail in Between)

Attendees from last year’s Call to Action Conference From busy trade show floors to professionally-lit celebrity panels, it seems every marketing brand wants a South...

Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?

Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix and countless other films show...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help...

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful...

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford...

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess,...

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you...

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn...

8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK]

Need some inspiration for your overlay design? No problem. Image source. Oh, sorry, you didn’t mean an inspirational quote? Let me try that again. Inspire more clicks, sales...

What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me...

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Google, Brooklyn library offer free digital marketing classes – News 12 Brooklyn

Google, Brooklyn library offer free digital marketing classesNews 12 BrooklynGoogle has partnered with the Brooklyn Library to offer free digital marketing classes for local...

How to Choose a Social Media Management Tool

How do you choose the right social media management tool for your business? Here are some tips.

Alumni-led Companies Receive Business Awards – Georgetown College News

Alumni-led Companies Receive Business AwardsGeorgetown College NewsTwo Central Kentucky organizations led by Georgetown College alumni are among eight to receive recognition in the Commerce...