Friday, November 24, 2017

How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Getting a new client always starts innocently enough. Initial talks go well. Everyone’s on board. But then you get full account access and start...

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in...

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore...

Data-Backed Advice for High-Converting Real Estate Landing Page Design [+ FREE TEMPLATE]

You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to help guide the way. But there’s...

Travel Marketers Have a Trust Problem

As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend...

Future-Proof Your Marketing with Call to Action Magazine

A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building...

These Are the PPC Metrics That Actually Matter

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post...

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post...

Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to...

You’re a product marketer and it’s five weeks away from a major launch. The office is buzzing with excitement and tensions are rising by the...

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder...

3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group...

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