Tuesday, January 22, 2019

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster

Image source. As marketers, we all love releasing new campaigns and collateral regularly (launch days are the best days, amiright?). But despite best efforts, projects...

3 Scientific Reasons Why Overlays Are So Freaking Effective

Fact: Overlays increase conversion rates. Why? Because science. But before we dig into the science, let’s take a look at why overlays are a marketer’s best...

Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together. Did I...

PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]

This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your...

10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

Don’t wait until it’s too late. Check and maintain your conversion rates often, just like you would your car. Image via Shutterstock. A major faux...

Why Traffic Shaping is So Dang Fantastic for Conversion Rates

Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to...

How Big Brands Use Urgency to Drive Conversions During the Holidays

Hurry! Holiday shopping is upon us, which means big conversion opportunities await. Image via Shutterstock. What’s worse than not being able to find the perfect...

How to Get 100,000 People to See Your Blog Post

What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on...

How Unbounce Used Overlays to Get 3,000+ Leads [Case Studies]

You’re a marketer, and a dang good one at that. You follow best practices. You always send campaign traffic to a dedicated landing page....

12 Proven Ways to Convert With Overlays [FREE EBOOK]

90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. But...

Latest article

SPH Magazines names new CEO – Marketing Interactive

SPH Magazines names new CEO  Marketing InteractiveShe takes over the helm from Loh Yew Seng, who will be returning to SPHâ��s Finance Division after a...

Talking Age Of Technology With Bank of America CMO 01/21/2019 – MediaPost Communications

Talking Age Of Technology With Bank of America CMO 01/21/2019  MediaPost CommunicationsIn recent years, financial services organizations have taken a hit in their brand reputation....

Havas Group Singapore names PR and social lead – Marketing Interactive

Havas Group Singapore names PR and social lead  Marketing InteractiveHavas Group Singapore has promoted Kenny Yap (pictured) to lead social, *content* and Public Relations for...