Friday, July 20, 2018

Ask Yourself These 5 Questions Before Launching That Overlay

Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring...

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay

Hotjar’s content experiment with overlays is turning website visitors into new customers. Here’s how. If you Google “Content is king,” here’s what you’ll find: More...

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor...

Imagine you run one of those old-timey candy shops. It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between. Unfortunately, you...

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation...

Image via Shutterstock. I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say...

If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown...

What Do Conversions, Your Homepage and Vodka Martinis Have in Common?

We’ve all been there: you’re sitting in yet another kickoff meeting, tasked with the impossible: find a way to get more conversions from your...

Conversions Are for Closers: Using Conversion-Centered Design Principles to Inspire More Clicks

The campaign conversion path is often a long and windy trail that consists of your prospect having objections and you effectively countering them. If you’ve...

Design & UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important. The fast...

The 17 Best Digital Marketing Conferences of 2017

Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching,...

16 Overlay Examples Critiqued for Conversion

When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And...

Latest article

Hilton appoints Abdalla as vice president of social media marketing – Hotelier Middle East

Hilton appoints Abdalla as vice president of social media marketingHotelier Middle EastHilton has appointed Noha Abdalla as vice president of social media marketing. In...

Innovid teams with range of data firms for improved viewability measurement – MobileMarketing Magazine

MobileMarketing MagazineInnovid teams with range of data firms for improved viewability measurementMobileMarketing MagazineVideo marketing platform Innovid has announced that it is adding support for...