Wednesday, November 14, 2018

Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some...

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation...

Image via Shutterstock. I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say...

The 17 Best Digital Marketing Conferences of 2017

Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching,...

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me...

How to Predictably Fill Your Funnel Using Account-Based Marketing

Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put...

Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every...

Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to....

Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days

We Have 1.06 Products. Do we suck at product marketing? I wrote that statement on a whiteboard at the start of a website brainstorm session. What...

Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

It’s happened to the best of us. You return from lunch, pull up your AdWords account, and hover over a keyword only to realize...

15 Ways Marketers Use Overlays to Get More Conversions

Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss...

Latest article

Use Real Results And ROI To Communicate The Importance Of Digital Marketing – Forbes

ForbesUse Real Results And ROI To Communicate The Importance Of Digital MarketingForbesAccording to a report by Infusionsoft, nearly one in five businesses didn't plan...

Textmunication Announces Mobile Marketing White Label Partnership – GlobeNewswire (press release)

Textmunication Announces Mobile Marketing White Label PartnershipGlobeNewswire (press release)PLEASANT HILL, CA, Nov. 14, 2018 (GLOBE NEWSWIRE) -- Textmunication Holdings, Inc. (OTC PINK: TXHD), a...

Sensai Launches First Ever, AI-Powered Social Media Marketing Solution for Small Businesses – AiThority...

AiThority (press release) (blog)Sensai Launches First Ever, AI-Powered Social Media Marketing Solution for Small BusinessesAiThority (press release) (blog)Survey reveals changing social media algorithms rank...