Thursday, July 19, 2018

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B...

Pictured above: Rolf Inge Holden (Finge), founder of ConversionLab. Whether your best ideas come to you in the shower, at the gym, or have you...

How to Improve Your PPC Reporting (And Your Landing Page Strategy, Too)

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on...

Increase Conversions by Improving the Clarity of Your Value Proposition

Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction...

What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help...

Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It...

We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact,...

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in...

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore...

Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

Hi, I’m Corey. Are you an idealistic marketer, like me? That is—do you plan your marketing campaigns by pretending technical limitations aren’t a thing and...

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”. But why...

Future-Proof Your Marketing with Call to Action Magazine

A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building...

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