Monday, September 24, 2018

What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me...

Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what...

Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus...

If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and Google changes. As search behaviour evolves...

Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past...

Increase Conversions by Improving the Clarity of Your Value Proposition

Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction...

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford...

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess,...

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did...

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not...

4 Ways to Use Advanced Triggers and Targeting to Craft Delightful Popups

I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that...

How Big Brands Use Urgency to Drive Conversions During the Holidays

Hurry! Holiday shopping is upon us, which means big conversion opportunities await. Image via Shutterstock. What’s worse than not being able to find the perfect...

11 Awesome Popup Design Examples – Scored by The Delight Equation

I admit it. I’m a geek. Or am I a nerd? Definitely not a dweeb, but probably a keener (that’s a Canadian term). One of...

Latest article

Brands Are Stuck In ”20th Century” Marketing – Can A UK Entrepreneur Help Them...

ForbesBrands Are Stuck In ''20th Century" Marketing - Can A UK Entrepreneur Help Them Get Up To Speed?Forbes“The e-commerce model isn't broken,” says Richard...

Our 2018 People’s Choice categories are now open to votes! – MobileMarketing Magazine

MobileMarketing MagazineOur 2018 People's Choice categories are now open to votes!MobileMarketing MagazineOur expert panel of judges is hard at work looking at the entries...

ACC, Facebook partnering to develop digital media marketing program – MyStatesman.com

MyStatesman.comACC, Facebook partnering to develop digital media marketing programMyStatesman.comAustin Community College and Facebook Inc. are partnering to develop a certificate program in digital marketing....