Monday, March 25, 2019

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming...

Google Is Leaving You Clues to Help You Rank Higher – Know Where to...

Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The...

Attention Marketers! Security and Data Privacy are a Bigger Part of Your Job Than...

Imagine you run a successful digital agency, and suddenly get an urgent email from the IT department. Turns out, an account manager who left the...

Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus...

If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and Google changes. As search behaviour evolves...

4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand

There’s a reason you can recognize an Apple ad right away. Same with Nike and Airbnb. A big part of that is because of...

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me...

Travel Marketers Have a Trust Problem

As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend...

How to Improve Your PPC Reporting (And Your Landing Page Strategy, Too)

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on...

Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page...

For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might...

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short...

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