Monday, September 25, 2017

Beyond Optimization: Email A/B Tests That Will Improve Your Entire Business

Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change...

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re...

15 Ways Marketers Use Overlays to Get More Conversions

Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss...

Why Traffic Shaping is So Dang Fantastic for Conversion Rates

Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to...

How to Get 100,000 People to See Your Blog Post

What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on...

Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive...

PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]

This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your...

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For...

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help...

Data-Backed Advice for High-Converting Real Estate Landing Page Design [+ FREE TEMPLATE]

You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to help guide the way. But there’s...

Latest article

Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...

Common small business marketing mistakes and how to avoid them – My Business

My BusinessCommon small business marketing mistakes and how to avoid themMy BusinessMaybe you haven't thought that much about marketing. Maybe you haven't made mistakes...

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital...

AdweekAs IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?AdweekWatson Advertising promises to kick start the era of cognitive...