Tuesday, January 22, 2019

16 Overlay Examples Critiqued for Conversion

When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And...

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me...

3 Scientific Reasons Why Overlays Are So Freaking Effective

Fact: Overlays increase conversion rates. Why? Because science. But before we dig into the science, let’s take a look at why overlays are a marketer’s best...

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford...

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess,...

How to Predictably Fill Your Funnel Using Account-Based Marketing

Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put...

Is Content Marketing a Waste of Time and Money? Data & Lessons Learned from...

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off...

15 Ways Marketers Use Overlays to Get More Conversions

Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss...

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads,...

12 Proven Ways to Convert With Overlays [FREE EBOOK]

90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. But...

Ask Yourself These 5 Questions Before Launching That Overlay

Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring...

Latest article

Talking Age Of Technology With Bank of America CMO 01/21/2019 – MediaPost Communications

Talking Age Of Technology With Bank of America CMO 01/21/2019  MediaPost CommunicationsIn recent years, financial services organizations have taken a hit in their brand reputation....

Dentsu Aegis Network SG restructures media business, sees 2% jobs cuts – Marketing Interactive

Dentsu Aegis Network SG restructures media business, sees 2% jobs cuts  Marketing InteractiveThe change is for the Singapore market only and will not see it...

Havas Group Singapore names PR and social lead – Marketing Interactive

Havas Group Singapore names PR and social lead  Marketing InteractiveHavas Group Singapore has promoted Kenny Yap (pictured) to lead social, *content* and Public Relations for...