Friday, June 23, 2017

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For...

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is...

“There Aren’t Enough Qualified Women Speakers” and Other Garbage Excuses for Why Your Marketing...

Blog images by Alejandra Porta. I’ve attended enough tech and marketing events to make a few generalizations: Women are hugely underrepresented; whether it’s a panel or...

Facebook Ad Expert Mari Smith Reveals Missed Opportunities (And What’s on the Horizon)

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s...

Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to...

Design an Insanely Memorable Conference: From Branding to Signage (And Every Detail in Between)

Attendees from last year’s Call to Action Conference From busy trade show floors to professionally-lit celebrity panels, it seems every marketing brand wants a South...

Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?

Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix and countless other films show...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help...

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful...

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford...

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess,...

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you...

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SCORE hosts digital marketing workshop – Seacoastonline.com

PORTSMOUTH — SCORE, volunteer counselors to America’s small business and a resource partner of the U.S. Small Business Administration, will conduct an in-depth workshop “Digital...

6 Keys to Increasing Your Revenue in a Declining Market

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » In 2014, King’s Hawaiian overtook...

Five must-knows if you want to become a chief marketing officer, by Diageo, Johnson...

CNBCFive must-knows if you want to become a chief marketing officer, by Diageo, Johnson & Johnson and HPCNBCFar from being the "coloring-in department," responsible...