Monday, May 25, 2020

Marketing Automation Platforms and SEO: Subdomains vs. Subdirectories

In recent months I’ve noticed a lack of content dedicated to marketing automation platforms and SEO. Most platforms, like Infusionsoft and HubSpot, have great...

Four Ways to Prioritize Topics on Your Editorial Calendar [INFOGRAPHIC]

Your content calendar is a valuable asset that will help you schedule the low-hanging fruit content that will drive the most results quickly. Start...

How to Run a Content Marketing Editorial Meeting

Organizations that embrace content marketing are now thinking like publishing companies. They understand they need to: have a strategic, long-term plan for content be nimble so...

How to Create a Digital Marketing Budget That Works

There are a few areas to focus on as you plan your digital marketing budget. To get your content found and consumed online, it...

Top 120+ Digital Marketing Conferences in 2017

2017 is shaping up to be a great year in the world of digital marketing! That is especially true when it comes to a...

Using the Canonical Tag and Redirects to Solve URL Canonicalization Issues

There are many definitions and uses of the word “canonical.” However, to search engines, “canonical” refers specifically to the indicator of the preferred version...

Applying Effective Email Marketing to Assist Your Customer’s Journey

Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation...

11 Content Writing Best Practices + Free Downloadable Editing Checklist

Everyone wants to publish great content that generates traffic, boosts leads, earns links and gets shared on social. And why not? Content marketing generates...

Benefits of Outsourcing SEO Program to Agency vs Building In-House Team

Related StoriesFight Duplicate and Near Duplicate Content with a Canonical SEO StrategyRecent Google Changes & Rank Brain: What You Should KnowUse These 5 Basic...

Competitive Website Audit: 6 Key Things to Look For

Knowing what your competitors are up to is paramount to staying ahead in your industry. Without knowledge of how your competitors are engaging with...

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