Wednesday, January 23, 2019

Do I Need a Digital Marketing Strategy?

Transcript We’re here today, not to talk about why digital marketing, but why you need a documented strategy in order to help your digital dollars...

The Do’s and Don’ts of Link Building

If you’ve stumbled upon this article, chances are you don’t know where to start with link building for your website and deciding what tactics...

How Much Does Digital Marketing Really Cost? (And How Much Should You Spend?)

The answer to this question is a simple, “It depends,” but we know that’s never helpful. So, let’s dig a little deeper with a...

How to Identify and Send Outreach for Unlinked Brand Mentions

A recent study from the Pew Research Center reported that 93% of adults opt to receive news online, whether it be from a desktop...

How to Automate Outreach for Unlinked Brand Mentions

A recent study from the Pew Research Center reported that 93% of adults opt to receive news online, whether it be from a desktop...

Our Website Redesign SEO Checklist: How We Migrated with SEO in Mind

So, you have an old and dusty website that needs a serious update. There were some tell-tale signs its time for a website makeover...

How to Determine if Your A/B Test is Statistically Significant

Vertical Measure’s Conversion Rate Optimization (CRO) team uses A/B testing to determine which recommended changes should be fully implemented on our website. We’ve developed...

How to Create a Digital Marketing Budget That Works

There are a few areas to focus on as you plan your digital marketing budget. To get your content found and consumed online, it...

How Much Does Real Content Marketing Cost?

If you want to get a better idea about how much real content marketing will cost your organization, look no further. Crafting a successful content...

The Weekly Measure: YouTube SEO, Higher Ed Webinar & 2019 Budgets

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire...

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Visa teams up with Ronny Chieng to push for mobile payments – Marketing magazine...

Visa teams up with Ronny Chieng to push for mobile payments  Marketing magazine AustraliaVisa has launched its latest *content* campaign starring Chinese-Australian actor Ronny Chieng...

Plutos Sama Holdings, Inc. Newest Acquisition, Vapiano, Pays It Forward to TSA Workers Impacted...

Plutos Sama Holdings, Inc. Newest Acquisition, Vapiano, Pays It Forward to TSA Workers Impacted by Government Shutdown  Associated PressRESTON, Va.--(BUSINESS WIRE)--Jan 22, 2019--The ongoing political...