Wednesday, July 17, 2019

Attributing Value to Multiple Marketing Channels

Your prospects may often take a circuitous route on the way to making a purchase decision. When you use multiple channels for your marketing,...

How to Segment Your Email List for Optimal Performance

Email segmentation is a crucial first step to meet the needs of your audience. Segmenting your email list lets you adjust your email campaign...

How Revenue Teams Are Shaping the Marketing Industry

It’s all about creating an efficient process with sales and marketing departments; to have measurable goals that each team agrees to hit so there’s...

Amplifying Content to Target More Potential Customers

As we all know, lead nurture is a great retargeting tactic – but seldom used effectively. Because most marketers know what pages their prospects...

You Had a Bad Digital Agency Experience… Now What? [VIDEO]

Transcript I’m Samantha Kermode, a Senior Marketing Consultant here at Vertical Measures. So, you had a bad digital marketing agency experience; you didn’t pick the right...

Applying Effective Email Marketing to Assist Your Customer’s Journey

Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation...

Understanding the Value of Interactive Content

Interactive content is any of type of digital media that creates a two-way “conversation” with the end user. A website visitor may be able...

4 Things to Look for When Reviewing Your Digital Marketing Agency

Trascript Hi. I’m Arnie Kuenn with Vertical Measures. Today, I’m going to talk about four things that you should look for when evaluating either your current...

11 Content Writing Best Practices + Free Downloadable Editing Checklist

Everyone wants to publish great content that generates traffic, boosts leads, earns links and gets shared on social. And why not? Content marketing generates...

Successful Digital Marketing in 2019: An Interview with Arnie Kuenn

When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy. According to Google,...

Latest article

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales –...

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales  ForbesNestlé USA and Pennsylvania cognitive-computing company Enterra Solutions are working together to...