Saturday, May 25, 2019

Amplifying Content to Target More Potential Customers

As we all know, lead nurture is a great retargeting tactic – but seldom used effectively. Because most marketers know what pages their prospects...

You Had a Bad Digital Agency Experience… Now What? [VIDEO]

Transcript I’m Samantha Kermode, a Senior Marketing Consultant here at Vertical Measures. So, you had a bad digital marketing agency experience; you didn’t pick the right...

Applying Effective Email Marketing to Assist Your Customer’s Journey

Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation...

Understanding the Value of Interactive Content

Interactive content is any of type of digital media that creates a two-way “conversation” with the end user. A website visitor may be able...

4 Things to Look for When Reviewing Your Digital Marketing Agency

Trascript Hi. I’m Arnie Kuenn with Vertical Measures. Today, I’m going to talk about four things that you should look for when evaluating either your current...

11 Content Writing Best Practices + Free Downloadable Editing Checklist

Everyone wants to publish great content that generates traffic, boosts leads, earns links and gets shared on social. And why not? Content marketing generates...

Successful Digital Marketing in 2019: An Interview with Arnie Kuenn

When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy. According to Google,...

Why Prioritize Local SEO?

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a...

An Introduction to the Customer Journey

It’s been four years since Arnie Kuenn (and the team at Vertical Measures) published Content Marketing Works: 8 Steps To Transform Your Business. The...

Feed Google Lots of E-A-T to Build Your Website’s Credibility

Transcript Hi, I’m Seth Nickerson with Vertical Measures and today we’re talking about E-A-T. Hungry? Let’s jump in. What is Google E-A-T? E-A-T is an acronym for EXPERTISE,...

Latest article

WATCHING NOW Some question marketing choice of hotel – CityNews Vancouver

WATCHING NOW Some question marketing choice of hotel  CityNews VancouverA hotel has some photos on its website people online are calling suggestive and even sexist....

Today’s Market — What History Tells Us – Investorplace.com

Today’s Market — What History Tells Us  Investorplace.comGoing by historical market data, this bearish reversal might actually be pointing toward bullish market action. The market...