Carlsberg focuses on its Danish roots as new campaign taps into ‘hygge’ trend – Marketing Week

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Marketing Week

Carlsberg focuses on its Danish roots as new campaign taps into ‘hygge’ trend
Marketing Week
The brand claims ‘The Danish Way’ marks the start of a “bold” new marketing approach from Carlsberg in the UK, aimed at tackling the long-term decline in the lager category head on. Through the campaign, it hopes consumers and beer drinkers will …

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