Carl Mortished: Unilever’s marketing boss warning over social media ‘swamp’ – Evening Standard

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Evening Standard

Carl Mortished: Unilever’s marketing boss warning over social media ‘swamp’
Evening Standard
He who pays the piper calls the tune. That’s not what Keith Weed, head of marketing at Unilever, said when he spoke to a gathering of social media giants in California this week. But it’s what he meant. Weed invests €7.7 billion (£6.8 billion) every
Weed Treats Social Media Like Palm Oil: You Must Shape Up EventuallyAdAge.com
HUL to cut online ads if toxic content not weeded outEconomic Times
Unilever threatens to pull advertising after slamming social media and web giantsBournemouth Echo
Marketing Dive
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