Brand Swaps: Modern Marketing Breaks Rote Behaviors – Forbes

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Forbes

Brand Swaps: Modern Marketing Breaks Rote Behaviors
Forbes
Remember when Method brand arrived? For me, it my first major substitution of a legacy power brand like from P&G with a new disruptive entrant. The packaging was bright and flavorful. The campaign platform was “War Against Dirty” with a witty manifesto …

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