Big companies spending less on marketing, focusing on social media – New Straits Times Online

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New Straits Times Online

Big companies spending less on marketing, focusing on social media
New Straits Times Online
Celcom Axiata Bhd, for example, had spent less than in 2016 but saw a greater impact by shifting its focus from foreign celebrities to social media by showcasing Malaysian values that connect with the company’s brand values. For National Day and

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