B2B Marketing Has Evolved Into Something Beautiful, And It’s Time For Marketers To Adapt – Forbes

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Forbes

B2B Marketing Has Evolved Into Something Beautiful, And It’s Time For Marketers To Adapt
Forbes
When I started out (around the time Duran Duran roamed the planet), business-to-business (B2B) marketing was confined to the domain of the literal. The customer was deemed rational and analytical, so the messaging was bland and unimaginative.

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