Friday, April 26, 2019
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New Tech Turns Bank Call Centers Into Marketing Data Goldmines – The Financial Brand

New Tech Turns Bank Call Centers Into Marketing Data Goldmines  The Financial BrandWhen consumers phone their bank or credit union, those calls can yield the...

Why Nigeria’s Small Businesses Are Short-Lived –Olateru – Independent Newspapers Limited

Why Nigeria's Small Businesses Are Short-Lived –Olateru  Independent Newspapers LimitedSoji Olateru is chief executive officer at Great Channel Communications, a Lagos based company that provides...

Clever Ads Can Backfire on Financial Marketers Who Overlook Gaffes – The Financial Brand

Clever Ads Can Backfire on Financial Marketers Who Overlook Gaffes  The Financial Brand'*Fresh* eyes' on ad campaigns and headlines that everyone inside Marketing loves can...