Annual Effies Survey: Risk-Takers, Seamless Agency-Client Construct Key To Marketing Effectiveness – Forbes

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Forbes

Annual Effies Survey: Risk-Takers, Seamless Agency-Client Construct Key To Marketing Effectiveness
Forbes
The aptitude most in demand from marketers right now in their efforts to build effective brand content and communications is not creativity, and not even, in this time of omnichannel goals, collaboration. No, it’s something far more surprising, elusive

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