Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign – Mobile Marketing Watch

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Mobile Marketing Watch

Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign
Mobile Marketing Watch
Participating brands include Caesar’s Entertainment, Carnival Corporation, Franke Group, Holland America Line, Pandora, Princess Cruises, Sydney Opera House, UBS and T-Mobile. The initial rollout is planned for the U.S., U.K. and Germany starting …

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