37 Staggering Video Marketing Statistics for 2017

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As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

Video Marketing Statistics

Video Marketing Volume Statistics

Graph Video Stats

  • 72 Hours of video are uploaded to YouTube every 60 seconds.

  • One-third of online activity is spent watching video.

  • 85% of the US internet audience watches videos online.

  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.

  • Marketers who use video grow revenue 49% faster than non-video users.

  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

  • Social video generates 1200% more shares than text and images combined.

  • [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

Facebook Gifs

Video Engagement

(Sprout Social’s Video Engagement)

Fun Video Marketing Facts

Want more statistics to assist with your 2017 strategy? Check out our social media marketing statistics!

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