Thursday, August 24, 2017

Top Blogs

Conversion Optimization

Future-Proof Your Marketing with Call to Action Magazine

A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building...

Email Marketing

Introducing Campaign Creation in MailChimp’s Mobile App

When Ivan Rivera expanded his e-commerce business to include a brick-and-mortar location, he found himself spending more and more of his limited time helping...

Engineering Toward Allyship

Content Marketing

5 Effective Ways to Amplify Content

To be effective with amplifying your content and driving results for your business, you'll need to create a roadmap like the above of touchpoints....

Top Marketing News

ICC Marketing Code reaffirmed as global standard at APEC conference –...

ICC Marketing Code reaffirmed as global standard at APEC conferenceInternational Chamber of CommerceOn the occasion of the 80th anniversary of the ICC Code, Ms...

Lawsuit alleges false marketing of Nestle Waters’ Poland Spring water – The Advocate

The AdvocateLawsuit alleges false marketing of Nestle Waters' Poland Spring waterThe AdvocateFiled last week in federal court in Connecticut, the class-action lawsuit accuses Stamford-based...

Cook Islands to build out digital marketing strategy after programmatic advertising success – CMO

CMOCook Islands to build out digital marketing strategy after programmatic advertising successCMOCook Islands Tourism (CIT) is looking to looking to build out a comprehensive...

Ikea, Game of Thrones and the power of reactionary marketing – Marketing Week

Marketing WeekIkea, Game of Thrones and the power of reactionary marketingMarketing Week“If you just throw all your marketing budget into two or three campaigns...

Why is it So Easy to Chase Bad Strategy Online?

Sticking with what works makes sense, but there's a point at which you need to evolve your thinking.

How to Scale Your Marketing Without a Marketing Budget

I’ve always leaned towards the hustlers over the inherited. Meaning, scrappy entrepreneurs with drive and hutzpah are my passion and purpose. They don’t have Angel...

Elite dating app Inner Circle on why influencer marketing doesn’t work – Marketing Week

Marketing WeekElite dating app Inner Circle on why influencer marketing doesn't workMarketing WeekThis has also influenced its digital marketing strategy. Krayenhoff admits that having...

Big News

The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

Preface This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying...

Most Recent

Subway: Collaboration between marketing and operations is key to brand transformation...

Subway: Collaboration between marketing and operations is key to brand transformationMarketing WeekHere in the third instalment of Marketing Week's 'A Marketer's Best Friend' series,...

Aurora HD Video Ads from AdColony Deliver Big Results – Mobile...

AdColony, an independent mobile advertising platform, has released the results of the first brand campaigns using Aurora HD Video, the company’s latest mobile video...

Uber continues to grow, as bookings increase, despite ongoing turmoil –...

As Uber continues in its attempt to repair its image following a string of scandals, the company has seen a 17 per cent increase...

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